With party season over and January in full swing, we’re exploring how to take your everyday ‘natural’ makeup to new levels. Natural makeup has become the industry standard; clean skin, soft structure, effortless beauty. But in editorial spaces, “natural” still needs intention. The difference between everyday minimal makeup and editorial natural makeup isn’t more product, it’s stronger concepts, sharper choices, and elevated execution.

Natural makeup doesn’t have to be boring. Our #04_UNDONE palette achieves just that, with an edit of soft taupes, dimensional browns and barely-there neutrals, this palette is your go-to for everyday makeup with editorial edge. Nothing flat. Nothing expected. Featuring 25 ultra-pigmented shades, every one is easy to blend and simple to build. Undone is all about low-key impact: wearable tones with a buildable finish that’s made to be lived in, not perfected. We’ve collated some of our must-have looks to try this new year:
1. Bare Lid + Defined Crease Shadow
Vibe: Effortless, model off-duty
- Use a taupe, grey-brown, or muted khaki
- Place it only in the crease, slightly higher than natural
- Keep the lid clean or just balm-sheen
- No harsh blending - let the shadow look placed
Why it feels editorial: Minimal colour, strong structure.
2. Under-Eye Wash
Vibe: Cool, grungy
Apply a light taupe or grey-brown under the lower lash line
- Keep the upper lid bare
- Blend downward slightly - not too clean
This works especially well with brushed-up brows and fresh skin.
3. Shadow as Shape, Not Blend
Vibe: Modern editorial
- Use a small brush to place shadow only on the outer third
- Don’t connect it fully into the crease
- Leave space between shadow and brow
Think negative space instead of smokiness.
Editorial Rules to Keep It Everyday
- One idea per look (not crease + lid + liner + highlight)
- Finger application > brushes for softness
- Stop before it feels finished
- Let skin texture show
- Skip mascara sometimes (it instantly feels cooler).
Shop the #04_UNDONE palette now via samplrbeauty.com for £12.
